ESG: Learn with 5 Failure Cases

I wrote this e-book with the aim of highlighting flaws in the execution of ESG. They are causing massive losses to organizations and, most importantly, to the people involved. The impacts that should be positive, end up becoming almost fatal to organizations.

And to make matters worse, week after week, I read news about the same mistakes being made by different companies. This makes me ‘nervous’ in the sense of: ‘I need to do something about it.’ So, in addition to writing articles, making videos, giving lectures, organizing events, and creating tools, I worked on written and organized content. 

The idea is to invoke the knowledge and experience I have accumulated with startups, businesses in general, and investments to share with the community. I hope to contribute to my fellow entrepreneurs, investors, managers, technitians, consultants, and anyone interested. 

Attention, you who arrived here on someone’s recommendation, I don’t know what they are saying about the book, but I can only guarantee what I have detailed on this page, ok?

The book is easy to read, with simple, pragmatic language and no beating around the bush. The goal is not to offer technical content but somenthing more fluid. The ESG manager should be like a general practitioner, analyzing the whole before seeking specialists in each area.  

To my fellow investors, I focused more on management practices and less on financial analysis here. Let’s remember that it is through practices that we can generate value and identify the direction of companies. 

But I adhere to market reality. The important thing is to understand what is happening and the results. Whats someone ‘believe’, what ‘should ‘ happen, or what is ‘written’ on paper are mere speculations. Paper accepts everything, and even parrotscan speak words.

And, contrary to what has been said, ESG does not necessarily only generate more expenses. They can and should generate revenue, productivity, and more competitiveness.

That’s why, in addition to the 5 cases of failure, I included a bonus success case for you. In it, you can taste responsible practices that generate real value and strengthen organizational solidity. It’s already a warm-up for an upcoming e-book of success cases. Stay tuned. 

And, to conclude, I dedicated the proceeds from this e-book to Aware Alliance, our independent and non-profit initiative to promote responsible organizational practices. 

With work iniciated since 2014, innovation has matured, and today it has its own concepts and tools to support its activities. (Get to know our story)

The essence is to cause a great transformation in the global living conditions from the biggest impactors on the planet, the organizations (for-profitor non-profit, private or government). 

We thank everyone who is collaborating and being part of this cause. 

Technical notes:  

– To facilitate reading, especially for those with visual difficulties, I do not follow editorial standards. The e-book has two formats, both PDF. One for desktop/tablet and another for smartphones. 

– Information sources follow at the end of each chapter. 

– To refer to myself, I often use the pronoun in the plural. This reflects the knowledge I have built together with my partners. 

– The e-book may receive corrections and updates. New versions will be available for free download for everybody who has already acquired it. We will notify through our newsletter. 

Enjoy!  

Lenah Sakai